Mission & History

Our Mission

Illuminate, inspire, and enrich lives to strengthen community.

Our Vision

Be essential to the communities we serve.

Core Values

  • Integrity: We commit to be trustworthy and respectful by working responsibly, building on the confidence of our community.
  • Excellence: We commit to inform and inspire through quality storytelling, via multiple platforms, speaking to history, today’s culture and the future.
  • Stewardship: We commit to respect those who engage with us by upholding the ideals of public television’s work and the investments behind it for the common good.
  • Collaboration: We commit to the development and cultivation of partnerships throughout our communities.
  • Inclusion: We commit to foster inclusion by offering content and experiences that represent the diverse communities and the world in which we live.
  • Education: We commit to education of the whole person through the provision of vibrant programming and trusted educational content.
  • Innovation: We commit to inspire creativity by investing in employee development, new technologies and solicitation of public input to keep our content relevant, essential, thought-provoking and engaging.
  • Engagement: We commit to engaging with members of our community through meaningful events and programming, educational workshops and classes, and other opportunities that are essential to our community members’ lives.

A Brief History of the Station

Tenuous Beginnings
The Duluth-Superior Area Educational Television Corporation has faithfully served the people of northeastern Minnesota and northwestern Wisconsin for more than five decades. Yet this public television station came from humble and tenuous beginnings.

In 1952 the Federal Communication Commission reserved 162 channels on the newly assigned UHF band and 80 channels on the VHF band for nationwide non-commercial, educational television. By the end of that year, Minnesota had 11 channels assigned for educational television, including Channel 8 in Duluth, Channel 10 in Hibbing and Channel 2 in the Twin Cities.

The Beck Years
On March 18, 1953, George A. Beck, then principal of Duluth Central High School, and about a dozen interested Duluthians met to form the Duluth Citizens Committee for Educational TV. Beck was elected chairman. Unfortunately, educational television failed to raise much interest outside of the committee, and so they disbanded a year later.

In the summer of 1956, the issue of educational television became more critical. Several investment groups petitioned the FCC to reassign VHF Channel 8 for commercial use since it was supposed that it would never be used for educational purposes. The FCC agreed and proposed to reassign UHF Channel 32 to Duluth-Superior for educational television. Beck and the committee from 1953 mobilized to keep Channel 8 for educational television, marshaling support from some 75 community organizations. In November 1956, Beck’s committee filed comments with the FCC, which ruled early in 1957 that Channel 8 would remain dedicated to educational television.

With new enthusiasm, Beck reactivated the educational television committee as the Duluth-Superior Educational Television Corporation in June 1957. Although initial fundraising efforts failed, the group persevered, and in 1963 applied for an FCC broadcast license for VHF Channel 8. In that same year, WDSE qualified for a facilities grant from the U.S. Department of Health, Education, and Welfare. After nearly a decade of struggle and disappointment, northeastern Minnesota and northwestern Wisconsin finally had an educational television channel of their own.

On September 13th, 1964, WDSE sent out its first broadcast with a full day and evening of programming.

From 1964 to 1966, the station’s offices were located in one room on the fourth floor of the Bradley Building in downtown Duluth. For several years in the mid-1960s, the station also leased production studios in Superior. In 1968, WDSE moved to the former KDAL television studio space on the second floor of the Bradley Building.

In early 1967, the Carnegie Commission issued its landmark report, “Public Television: A Plan for Action.” Later that year, President Lyndon B. Johnson signed the Public Broadcasting Act, which in 1968 led to the creation of the Corporation for Public Broadcasting (CPB) and National Educational Television (NET). A year later, CPB and the nation’s public television stations decided to change NET’s title, forming the Public Broadcasting Service (PBS).

The Corporation for Public Broadcasting created a funding mechanism to develop innovative cultural, children’s, and documentary programming, launching signature PBS series, and earning a reputation for providing high-quality programs. Meanwhile, WDSE pioneered local public affairs programming. Two regular shows were Know Your Government and A Report to the People: public affairs programs that explored issues dealing with area city councils, county boards, and school boards. WDSE also produced regular “Meet Your Candidate” programs prior to elections.

Save Channel 8!
In 1972 the Minnesota Department of Transportation announced plans to condemn the Bradley Building in order to make way for the extension of Interstate 35 through downtown Duluth. When Dr. Raymond Darland, then chancellor of the University of Minnesota Duluth offered the station a site on campus for a new building, the board gave their approval to make plans for a new facility.

Fundraising began in late 1975 spearheaded by the chairs of the building committee, Dr. Arthur C. Josephs and his wife, Adrienne. To kick off the effort, Dr. Milton Sax, a prominent Duluth physician, made a $200,000 bequest in memory of his late brothers. Construction began in April of 1976.

Leading the “Save Channel 8” campaign, Arthur and Adrienne Josephs raised just over $400,000 between October 1977 and January 1978. By the time the Sax Brothers Memorial Communications Center was finished and furnished in the summer of 1978, more than 10,000 persons, businesses, organizations, and government agencies had contributed to the effort to ensure the future of WDSE-TV.

With 170,000 viewers spread out across northeastern Minnesota and northwestern Wisconsin, WDSE-TV entered the 1980s with a renewed commitment to serving the community. A $2 million investment in upgrading the transmitter system during 1981-1982 strengthened the Channel 8 signal throughout the viewing area.

Local funding has always made up fully fifty percent of the station’s annual operating budget. In March of 1976, PBS and WDSE began on-air pledge drives using station resources to reach the widest possible audience in order to request community support. In 1983, Channel 8 added an additional week of on-air pledging in December. At first, Channel 8 Boosters manned the phones in the studio during pledge drives. But increasingly, teams from Duluth businesses, churches, community, and civic groups and government agencies vied to answer the phones in the studio.

The Jauss Era
George Beck’s vision of public television for the Northland came to full fruition and he retired in 1981, handing the reins to George Jauss, a former teacher, and longtime station assistant general manager. In 1982, Adrienne and Arthur Josephs worked to create the Beck Foundation and directed its development for nearly two decades.

With support from the Beck Foundation, WDSE-TV has stayed true to its mission, providing a venue for national and local educational, cultural and public affairs programming. Channel 8’s longest-running and the most popular locally produced show went on the air on October 1, 1981. Venture North premiered as a half-hour magazine-style program designed to acquaint Northland viewers with the unique people and places of the Lake Superior basin. WDSE-TV followed this success by introducing Doctors on Call in 1982, creating a medical call-in show, featuring physicians from Duluth and surrounding communities. Eventually, in response to community needs, WDSE added more shows, including Minnesota Legislative Report, Album, Lawyers on the Line, Family Focus, Almanac North, Iron Country, Waasa Inaabidaa, Native Report, and other various specials and documentaries.

Community Partner for a New Era
WDSE-TV has been a good neighbor. When a storm in March of 1991 toppled WDIO-TV’s (ABC) 850-foot tower, Channel 8’s management offered Channel 10 space on WDSE’s tower. WDIO broadcasted from Channel 8’s tower until it could erect a new tower later that spring. When KBJR-TV’s (NBC) downtown Duluth studios were destroyed by fire in November 1997, their crews, engineers and studio personnel were invited to share studio space with the staff of WDSE-TV.

In 1995 Allen Harmon became the third general manager in WDSE-TV’s history, overseeing the station’s transition to a new generation of broadcast technology. In April of 2003 WDSE launched the broadcast of its high definition digital channels to better serve viewers in the Northland.

Other WDSE•WRPT Technology Highlights

  • First Duluth-Superior station to utilize superior quality one-inch VTR equipment – Nov 1981
  • First Minnesota TV station to broadcast with a circularly polarized antenna – Nov 1982
  • First Duluth-Superior station to utilize computer editing facilities – July 1983
  • First Duluth-Superior station to utilize high quality field production camcorders featuring broadcast grade CCD imaging devices and advanced metal particle tape – Aug 1985
  • First Minnesota TV station to begin regular broadcast service utilizing stereo audio – May 1985
  • First TV station in the US to utilize full size CCD studio cameras – Jan 1991
  • First TV station in the world to broadcast utilizing energy efficient, MSDC transmission equipment – April 2003
  • First MN TV station to roll out a program channel devoted to High Definition broadcasting, 8.2 PBS HD, May 2003
  • Added the PBS KIDS Channel over the air in January 2020
  • Began live streaming PBS North and the PBS KIDS Channel, both for free and through YouTube TV in 2020

New Additions in 2020

PBS KIDS Channel
On January 31, 2020, The PBS KIDS Channel was the fifth channel to join the WDSE•WRPT family of PBS North, Explore, Create, and MN Channel. The PBS KIDS Channel is the first channel of its kind in WDSE•WRPT’s service area, offering free access to educational programming to every home across northern Minnesota, Wisconsin and the western end of Upper Michigan every day from 6:30am – 1am!
• The channel is available on 8.5 (Duluth) and 31.5 (Hibbing). Channel numbers may vary based on cable providers.
• In addition to over the air, the channel can also be streamed 24/7 through the free PBS KIDS Video app, at pbskids.org, and on YouTubeTV. PBS North will continue to offer PBS Kids programming every weekday from 7am-6pm as well.

On February 5, 2020, WDSE•WRPT continued expansion into the digital space, by joining YouTubeTV. As viewers continue to ‘cut the cord’, YouTubeTV is a way that these same viewers can continue to watch WDSE•WRPT’s primary channel, PBS North all day, every day, as well as the 24/7 PBS KIDS Channel.

PBS North Adds Free Live Streaming
At the end of November 2020, WDSE•WRPT added a free live stream of its PBS North channel, expanding access to PBS North to the entire viewing area through adding an additional way for viewers to watch the channel. The channel is available to live stream at pbs.org or through the PBS Video App.

Although technology has changed, WDSE•WRPT remains true to the vision George Beck established over 60 years ago: To create educational and truly public television worth watching.