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Creative
Elements
Of
Your
On-Air
Credit
Research
has
shown
that
underwriting
on a
PBS
station
carries
a
great
deal
of
credibility
with
audiences.
Viewers
respond
positively
to
the
uncluttered
messages
and
less
commercial
environment
found
within
the
public
broadcasting
system.
In
keeping
with
PBS
guidelines
and
FCC
restrictions
that
forbid
the
use
of
promotional
or
qualitative
language
in
underwriting
credits,
PBS
eight
does
not
allow
explicit
calls-to-action,
pricing,
superlatives
or
comparative
in
their
on-air
credits.
Depicting
customer
use
of a
product
is
also
forbidden.
However,
a
wide
variety
of
creative
approaches
are
possible
within
the
guidelines
that
PBS
eight
follows
in
the
productions
of
underwriting
credits.
For
example,
your
credits
may:
- Be 8-10 seconds in length
- Use your brand or corporate logo
- Include contact information, including your telephone number or web address
- Depict products out of the packaging
- Feature one specific product or up to three generic product lines or services
- Feature voiceover by PBS eight talent
To
achieve
your
underwriting
objectives,
you
may
choose
either
to
provide
your
own
visual
elements
within
these
guidelines
or
to
work
with
members
of
our
PBS
eight
production
team.
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